JAMESON BRINGS J BALVIN AND KIDSUPER TOGETHER TO CELEBRATE CONNECTION WITHIN FOOTBALL FAN CULTURE
Cover photo credit: Nabil
IRELAND / NEW YORK – 6 MAY 2026 — Jameson Irish Whiskey has teamed up with global music icon J Balvin and creative visionary KidSuper (Colm Dillane) for its new It’s What You Bring campaign. Celebrating the fans, friendships and communities at the heart of football culture, the collaboration kicks off on the rooftop pitch of KidSuper Studios in Brooklyn and with a limited-edition collection drop.
Ahead of a summer-long celebration of the sport, It’s What You Bring is an ode to the game’s unrivalled ability to unite people across borders, blending the smoothness of Jameson with that of the game and the community behind it.
True to Jameson’s legacy of bringing people together, at the centre of the campaign are longtime friends Balvin and Colm Dillane who each bring their distinct styles – as music, fashion and football collide in a new hero film, directed by acclaimed filmmaker Nabil, known for his work with Dua Lipa and other global artists.
Balvin says, “I love Jameson, it’s iconic and it has real craft behind it. They support art and community which makes me excited to collaborate. Music and football have always been my biggest passions and bringing that energy together with Colm [KidSuper] by my side has been a lot of fun. It’s What You Bring is a celebration of connection and the vibe fans bring to these moments.”
First teased on the KidSuper runway at Paris Fashion Week in January, the collection will finally be available on the Jameson and KidSuper websites.
The highly anticipated Jameson x KidSuper capsule collection will be available from Friday 8th May at jamesonwhiskey.com and kidsuper.com.
