Media Pack
2024
Originating from a humble graffiti magazine over 20 years ago, we’ve come to be a staple showcase for independent UK music and increasingly further afield. Our unwavering support for artists at a grassroots level has garnered us a steadfast following – growing along with us.
In keeping with the DIY ethos of independent music, we pride ourselves on our refreshingly original photography and journalism from our in-house team. This also allows us to deliver quality, adaptable content to match marketing campaigns across digital, video and print in a beat.
Readership
Our audience encompasses a largely creative, culturally invested and socially savvy demographic with an insatiable appetite for new music. Overall, a very vocal audience, eager to share fresh, positive experiences.
25-34
Creative professional careers or aspirations, trend-savvy, highly social, ‘chronically online’, city-based.
Our Site+
Views: ~105K/yr
Unique Visits: ~74K/yr
Geography
UK – 37%
US – 18%
Germany – 10%
South Africa – 2.5%
Nigeria – 2.5%
Canada – 2.5%
Our Socials
IG: 6k+
TikTok: 1k+
X: 6k+
Facebook: 13k
Whilst our following is compact* our followers remain fiercely loyal, bringing with them a uniquely high level of engagement and influence.
Future initiatives for Wordplay include bolstering this and building out laterally with likeminded brands.
* We’ve been subject to a couple of compromised accounts by now, which has seen us completely reset on a couple of platforms.
Sessions
With nearly half a decade of live performance videos behind us (having started amidst the pandemic chaos!), we’re amping it up further whilst looking to align with suitable brands for long-term partnerships, in order to produce new videos and promote independent artists.
Our waiting list currently stands at ~50 artists so there’s plenty of Sessions to be had yet.
In Print Imprint
We’ve wheeled-up Wordplay Records, kicking things off with an absolute heater from Sleep’s Cousin & Lieu – Dingbat.
As we build on the label side of things, we’ll look at brand collaborations and the like further down the line…
Imprint In Print
Steeped in over 20 years of history in paper, ink and glue we’re looking to get the magazine back out; never a mean feat and especially now with ever-rising costs but we’re hatching a plan that keeps us agile. Eyes peeled.
We’ve previously distributed to stockists nationally and internationally though online sales. Again, this is something we’d like to build on for the coming issues.
WORN – our fashion editorial
Centrefold fashion spreads are increasingly rare outside of the glossy style mags. In an attempt to buck the trend, we’ve previously championed both independent clothing brands and unsung music venues by curating seasonal “lookbooks”. We’re offering the opportunity for clothing/lifestyle brands to supply their wears for our self-directed photoshoots, in select independent venues.
By collaborating with our in-house photography team there’s a real chance to effectively showcase a season’s line of garms in a short, sharp hit. Likewise it’s a real opportunity to show your bar/venue/eatery in a good light. There’s also a huge marketing potential here with plenty of breathing room for expansive, multi-platform campaigns.