ADIDAS WELCOMES CHLOE KELLY TO ITS GLOBAL ROSTER IN POWERFUL NEW CAMPAIGN
LONDON, Tuesday 12 May 2026: Yesterday, Chloe Kelly joins one of the biggest and most influential rosters in sport as adidas announces a partnership with the hero of both club and country.
An iconic figure on and off the pitch, Kelly was instrumental in England winning the UEFA Women's Euro 2022 final, where she scored the winning goal in extra time against Germany, securing the nation’s first major women’s trophy.
Huge moments have followed since - as a key member of teams dominating elite competition, she has cemented her place in history with decisive penalties in Finalissima 2023 and vital goal contributions during UEFA Women’s Euro 2022 and 2025. With the world at her feet, Kelly joins the adidas family and will wear the F50 Sparkfusion during tournaments.
The Arsenal star's follow-up debut adidas campaign video features a guest appearance from pioneering adidas talent, Kano. This powerful introduction, from one gamechanger to another, recognises two winners in their respective fields. Their shared attributes - a relentless work ethic, the ability to deliver when the stakes are highest, and a refusal to be held down by setbacks - define their winning mindset.
Sam Handy, adidas Football General Manager said: “Our ambassadors are a true reflection of our values as a brand. Chloe has had an incredible career to date, with moments that have inspired a huge shift in women’s football. We are so proud to welcome her into the adidas family.”
Chloe Kelly on signing with adidas said: “I’m so proud to be joining adidas. This is a brand that has been at the heart of football’s biggest moments for decades, and to now be part of that legacy means everything. It feels like the right move at the right time in my career, and I cannot wait to get started. Having Kano in my debut campaign is special, he is a British cultural icon and someone whose music has been the soundtrack to so many people’s lives, including mine. I’m excited for what is ahead.”
