This is SUPERSTAR
This weekend, in the lead up to the brand’s Superstar campaign launch, adidas Originals unveils THIS IS SUPERSTAR - a three-day cultural takeover at London’s 180 Studios, running Friday 29 to Sunday 31 August.
Celebrating the pillars that have shaped the Superstar’s legacy - fashion, skate, and music - the event transforms the iconic sneaker’s story into an immersive, creative experience. Guests will explore spaces curated by authentic communities, dive into interactive installations, and feel the pulse of the scenes that cemented the Superstar as a global symbol of style and attitude.
The activation will also feature special programming via partners NTS, FD from the Future, LABRUM London, JD, ASOS and many more.
