Deliveroo Students + Wingstop UK - Do Me A Flavour Giveaway
Deliveroo Students and Wingstop UK launch ‘Do Me A Flavour’, a playful activation putting Gen Z’s most-ignored social sound to the test: the phone call.
Deliveroo Students is inviting students in Manchester and Leeds to prove their friendships with free Wingstop on the line, one phone call at a time.
Nearly 60%* of Gen Z says they’d rather text than take a call, especially from numbers they don’t recognise. In a world where calls go to voicemail, texts go unanswered, and phones stay on silent, Deliveroo Students is turning this behaviour into a moment of fun and friendly competition and rewarding the boldest callers with free Wingstop.
The Do Me A Flavour phone booth gives students the chance to win a free portion of Wingstop, but only if their mate actually picks up the phone when they call. That’s right: to secure the bag - or box, they need to beat typical student calling norms.
The Do Me A Flavour phone booth goes live:
Manchester: Oxford Road, University of Manchester (M13 9PL)
23rd February, 11:30 AM - 5:00 PM
Leeds: Portland Way, Leeds Beckett University (LS1 3HE)
24th February, 11:30 AM - 5:00 PM
YouTube royalty and Beta Squad’s AJ Shabeel will be on site to cheer on callers and meet and great students. He commented: “I honestly don’t know who I’m gonna call, no one answers the phone these days! That’s why it’s so sick to see Deliveroo and Wingstop bring back the phone call… with wings involved. Long live the wing (and ringtones)!”
Laura Brady, Deliveroo Head of Regional Marketing: “We’re a nation that doesn’t always like to answer the phone, so we thought we’d give students in Manchester and Leeds a good reason to. The ‘Do Me A Flavour’ phone booth brings a bit of fun to campus and brings to life what Deliveroo Students is about - giving students better value on the brands they love with free delivery and exclusive offers. Partnering with Wingstop is a perfect match: bold flavours, big moments and awesome discounts.”
Students simply sign up to Deliveroo Students for free on the day, step in front of the huge phone, choose the mate they trust most (or least), and dial. If their friend answers then boom, a box of free Wingstop. The bonus is, students who signed up to Deliveroo Students get free delivery and 10% off Wingstop all year round when they spend £20+ (excluding fees).
