Kam Boora - What About Me (Official Video)

After closing out 2025 on a serious high, Kam Boora wastes no time stepping into his next chapter. His new single What About Me is a bold, relentless rap cut that reinforces why his name is increasingly hard to ignore.

Driven by fiery flows and a pulsing, no nonsense backbeat, What About Me balances confidence with introspection. It is classic Boora, hard hitting and melodic in equal measure, but with a reflective edge that sets it apart. Written during a period of heavy travel and new experiences, the track captures the process of checking in with yourself, staying grounded, and remembering where you come from, even as your world expands.

That sense of self is echoed visually too. The accompanying video pays homage to Gravesend, spotlighting the nostalgic corners and familiar streets that shaped Boora’s journey. It is a grounded counterpoint to a track that is all about growth.

Fresh off support from BBC Asian Network and recent collaborations with producer Sevaqk, Boora continues to sharpen his voice as one of the UK’s most exciting emerging rap talents. Blending his Punjabi heritage with contemporary UK rap aesthetics, his sound reflects both his roots and his ambition, and What About Me feels like a statement of intent rather than a victory lap.

With momentum firmly on his side, Kam Boora is not just asking questions, he is making sure you are listening.