424KP - The 20 Week Project (Singles)

424KP Is Rewriting the Independent Artist Rulebook

At just 23, 424KP is proving what a fully self made artist can look like in 2025. With over 200k monthly listeners and millions of streams, he has built a global audience off the back of discipline, struggle, and a brutally honest motivational sound. No label, no shortcuts, just relentless graft.

This year he has taken things to a new level with his boldest move yet: a 20 week release run, dropping a new song, music video, and vlog every single week. All produced, filmed, edited, and released by him alone. His mantra for the project sums it up perfectly: “Stay down for 20 weeks and stay up for 20 summers.”

The series digs into heartbreak, hunger, ambition, resilience and the messy private battles most artists hide. Each week is tied to its own guiding principle, a lesson he is living through in real time.

Week 1 opens with “be ahead”, a call to move before doubt wins. Week 2 follows with “less is more”, sharpening focus. By Week 3, he is pushing possibility with “why not ” and Week 4 grounds him in acceptance: “it is what it is, it be what it be.” Week 5 keeps it simple with “if it is not broke, do not fix it.”

Across the weeks, the themes deepen: a 48 hour water fast while filming in Week 6, gratitude in exhaustion in Week 7, refusing to overextend in Week 8, respecting creativity in Week 9, and two tough back to back reality checks in Weeks 10 and 11. Later episodes tackle unseen discipline “what they do not see”, ironic dismissals of success “it must be luck”, becoming your own light, trusting your confidence, finding angles in setbacks, and choosing progression even when it requires a step back.

By Week 20, he closes not with celebration but with a reminder for anyone chasing longevity: “job is not done.”

Taken together, the project reads like a blueprint for modern independent artistry, part soundtrack, part diary, part masterclass in consistency. For new listeners, it is an entry point into the world he is building. For long time fans, it is his most mature and transparent chapter yet.

At its core, the series is built on the belief that has carried him this far: pain, when turned into purpose, lasts longer than hype.