no na - the one (Official Video)

Photo Credit: Le3ay

no na Light Up 2025 With Dreamy New Single “the one”.

Indonesias breakout global girl group no na are back, this time with “the one,” a shimmering late night pop confession that marks one of their most striking releases yet. The track glows with hazy retro synths, lush strings, and production that feels straight out of an 80s daydream, all wrapped around the groups signature warm, soulful harmonies.

Christy, Esther, Baila, and Shaz each bring their own flair to the song, but it is their chemistry, tight, effortless, and unmistakably theirs, that makes “the one” hit differently. The music video leans all the way into its retro fantasy: a psychic hotline, analog screens, campy infomercial aesthetics, and the kind of playful choreography that is quickly becoming a no na trademark.

Since debuting earlier this year, no na have been quietly and not so quietly reshaping what Indonesian pop can look and sound like on the world stage. With genre blurring singles like “shoot,” “superstitious,” and “sad face :(,” plus brand collaborations with Samsung, Tiffany & Co., and BAPE, they have been building a vibrant world where music, fashion, and culture meet.

Rooted proudly in Indonesian identity yet crafted for a global audience, no na are more than a rising girl group, they are a new blueprint for Southeast Asian pop. And with “the one,” they are only getting started.