LOUD MOUTH FM (EP)

Following on from the success of previous EP’s Tales Of A Dosser and Intervention this latest collection of tracks is a diverse, adventurous catalogue of styles, weaving aspects of nu jazz, hip-hop and neo-soul into progressive jungle, DnB and garage - creating a sound that unites polarised audiences as it skips between genres.

Using a variety of lyrical styles the artist presents a series of playful observations addressing the effects that isolating circumstances have on a young mind and touching on the free party and rave culture she developed out of.

LOUD MOUTH FM shifts the dial slightly, incorporating imagery and sounds that revolve around the 90’s pirate radio scene which helped to showcase and present underground sounds to a hungry nation. Loud Mouth also references a perception from her peers and the wider industry that Lydia (LFay) has ‘a gob on her’ and is loud, brash and overly-confident. This is juxtaposed with a much more introverted, anxious and often self-deprecating side to her character, which is a pervasive theme throughout the EP.

The Team

Wordplay have worked with a number of key artists across the hip-hop, soul and contemporary jazz scenes, from Lord Apex, Kofi Stone and namesbliss to Emma-Jean Thackray, Greentea Peng and Jordan Rakei, alongside cultural mainstay venues such as Ronnie Scott’s Jazz Club. Their media partners and collaborators include major tastemaker festivals including We Out Here Festival and Love Supreme Jazz Festival, positioning the label at the heart of the UK’s progressive music scene.

They’ve partnered with numerous global brands such as Adidas, Kickers and Puma, as well as culture-led names like Passenger Clothing, Idioma and partnerships including Jazz Is Dead and Red Bull Studios. With a social reach of over 30,000, more than 22 years in the game, and a presence across multiple cities and stores, Wordplay are deeply committed to elevating and supporting LFay’s long-term artistic development.

Wild Paths Artists bring 20+ years of experience in live promotion and artist management. Having founded an award winning festival and showcase event, helping to develop and grow artists like Olivia Dean, Ezra Collective and Jalen Ngonda and partnering with global brands like Carhartt, Universal Works and Fred Perry the team benefit from a broad network of industry and media contacts.

The live set-up has developed, incorporating a 6-piece live band with sax, keys and bass adding depth and fleshing out the sound on stage. Production comes from long term collaborator and band mate Lieu - this familiar arrangement has allowed the artist to take more chances and confidently express herself on this her most daring release to date.

Highly-revered mixing and mastering engineer Lavar Bullard adds his magic touch to this latest track. Lavar has worked with everyone from Akala to Ethel Cain and featured in the credits of a dizzyingly impressive list of notable artist releases and seminal albums. There’s also a dedicated crew of collaborators, videographers and content creators supporting the project and helping to grow the LFay brand.

Achievements

LFay has already garnered a lot of industry and media attention with significant radio plays in the UK and Germany. She featured on BBC Introducing’s end of year “Ones To Watch” and has received support from Radio 1’s Jess Izzat and BBC Radio 1 Xtra. Her strong social presence and fanbase has helped LFay clock well over half a million Spotify plays and a growing monthly listenership of 60K+

Other Links

Spotify

Insta