adidas Originals Presents The Next Chapter of The Original Icon: SUPERSTAR

Olivia Dean

Pop’s most exciting new star

London, February 26th, 2025 – Created for basketball, adopted by the pioneers of streetwear, and redefined by every generation since, the adidas Originals Superstar stands as The Original Icon – a symbol of self-expression, style and authenticity that transcends time. This season sees the return of legendary actor Samuel L. Jackson, who sets out on a search for his Superstars – encountering a new wave of globally recognized icons along the way.

Narrated by Samuel L. Jackson, the campaign stars cross-generational iconic individuals defining today’s culture: global music icon JENNIE, style icon Kendall Jenner, football prodigy Lamine Yamal, musical innovator Baby Keem, NBA superstar James Harden, skateboarding legend Tyshawn Jones, and pop’s most exciting new star Olivia Dean.

”The campaign celebrates the next era of the Superstar through both timeless design and cultural relevance,” said Annie Barrett, Vice President of Marketing, adidas Originals. “Superstars never go away, they are timeless and iconic. This season, we continue to show the relevance of this sneaker across music, fashion, sport, and art. The new campaign pushes the bounds of reality with unexpected twists.”