WhyDee - Kiki (Official Video)
WhyDee Returns With “Kiki” A Jazzy Trap Tinged Spin on Modern Romance.
North West Londons own multi hyphenate talent WhyDee is back with “Kiki”, his third release of the year and arguably his slickest yet. Known for racking up an eye watering 3.2 billion views across socials, the rapper producer creator has already caught the attention of GQ, Wonderland, GRM Daily, Clash, Notion and more. Now he is levelling up again.
“Kiki” opens with WhyDees trademark “uh huh” before sliding into his playful confident delivery a mix of humour, flexes and smooth nods to modern love. The track is built on sharp punchlines and addictive catchphrases, laid over a jazzy polished beat from Glidzonthebeat with coproduction from WhyDee himself. It is a tidy blend of laid back textures and trap energy, showing just how far he has come from viral creator to fully formed artist.
Speaking on the track, WhyDee says the idea came straight from the beats vibe imagining a classy muse, a Chanel loving Kiki figure, and writing something to make her smile. It also marks his growing interest in jazzier sounds, proof he can switch style without breaking stride.
Outside the booth, WhyDees influence is impossible to ignore. He has collaborated with global heavyweights including Apple, Spotify, Marc Jacobs, Tommy Hilfiger, the NFL and Wireless, and created content with some of the biggest names in rap including Lil Baby, Jack Harlow, Central Cee, Metro Boomin, Gunna, Lil Tjay, Stormzy and more.
His story is just as striking rebuilding his mums studio at 11, diving into music after being kicked out of school at 12, then going on to spark major viral trends and perform everywhere from Brentford Stadium to Reading and Leeds 2025 and even The O2, where he opened for Lil Tjay with his debut single Jack In The Box. Add in daily Twitch streams, an OnTheRadar freestyle that turned heads, and a dedicated community he calls the Hawktribe, and it is clear WhyDee is not just riding momentum he is building something lasting.
“Kiki” is another confident step in a rapid ascent, pairing charm, wordplay and polished production with the unmistakable London flavour that has become his signature. With more releases coming, WhyDee’s transition from viral sensation to fully fledged next gen star is well underway.