Lord Apex & V Don - Life Goes On (Official Video)

Written By Ed Lindsay
 
Lord Apex by Alexandra Waespi.jpg

West London rapper Lord Apex has shared the new video for Life Goes On.

Directed by ABOVEGROUND (6lack, Octavian, Ocean Wisdom), the video is shot on 8mm film on locations in and around Apex's local neighbourhood of White City and across London.

Life Goes On is one of the highlights of Apex's current album, Supply & Demand; a transatlantic collaboration with New York producer V Don (A$AP Rocky, Dave East, Griselda Records). Supply & Demand showcases Apex's hazy, weed-fuelled rhymes and compellingly laid-back style - the record also features Michigan rapper Willie The Kid, founding member of the Pro Era collective CJ Fly and underground champ Murs.

 
Ed Lindsay
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